With a Degree in Advertising and Social Media Analyst, he has been working over 40 years as professional in the Media and 30 years as a University Professor.
His latest professional activity is focused on creative areas, especially those with production and artistic direction.
He is a magazine collector and curator, and owns the largest Latin-American collection of Magazine Covers, with over four hundred thousand issues named “Arte de Tapa de Revistas – Colección Cantafio” (Magazine Cover Art – Cantafio Collection) (www.coleccioncantafio.com).
He has worked as Creative Director for many advertising agencies for big brand names, and for theater production companies.
He has begun as a TV producer in 1984 for Channel 11 in a show called “Botica de Tango”, hosting Eduardo Bergara Leumann, and then worked for many different TV channels, as well as movie film companies, and nowadays as artistic director of “Cancion Visual”, a video musical clip format which connects and combines music, great performers and visual arts and artists, made specially for audiovisual platforms.
He has created different art exhibitions, also collaborated as a journalist with magazines, and has five books edited as author as well as taken part in other three as co-author.
In the educational field, he has been Associate Professor in many universities (Universidad de Palermo, Universidad de Morón, UAI, Universidad Kennedy, EAN, SAPEM), as well as the Advertising and Communication Career Coordinator.
He is also the Artistic Director and Producer for IDEA2 Espectaculos (Theater, Movie, Radio, Events and TV areas) since 2003. (www.idea2.com.ar)